Concept Showcase
Tutu Kueh Plush
A nostalgic treat, made soft and sweet
A charming plush concept inspired by Singaporeβs beloved tutu kueh β transforming its soft round shape, delicate texture, and childhood pasar malam memories into a cute collectible plush.
Local Food Plush
A soft local favourite,
reimagined as a plush
Tutu Kueh εεη³ is a flower-shaped steamed
rice-flour cake, invented in 1930s Singapore
by Fujian immigrant Tan Yong Fa, evolving
from the traditional Hokkien song gao. Filled
with crushed peanuts or grated coconut, it
was traditionally served warm on pandan
leaves at pasar malams and hawker centres.
In 1932, Tan Yong Fa founded Tan's TuTu
Coconut Cake, which would later become the
iconic Chinatown Tan's TuTu Coconut Cake,
now one of the oldest and most famous tutu
kueh stalls in Singapore. Passed down through
generations, the stall continues to use
time-honoured methods and secret family
recipes.
Campaign potential
Perfect for local culture campaigns
The Ang Ku Kueh plush works well for Singapore-themed campaigns, festive promotions, heritage storytelling, claw machine activations, and limited-edition collectible drops.
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What could your product become as a plush?
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