Turn your brand into a catch-worthy plush campaign
FunClaw combines custom plush development with claw machine activations to help brands create collectibles, foot traffic, and social moments that audiences want to engage with.
Portfolio showcase
Brands we’ve partnered with
We help brands translate products, mascots, and campaign ideas into plush that people notice, play for, and remember.
BreadTalk
Reimagining BreadTalk’s mascot Song Song as nostalgic plushies resembling its signature flosss bun, Song Song became relatable and a widely recognized mascot.
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Toast Box
A delightful partnership brought Toast Box’s coffee mastery and Kopi Kia to life in charming plush toys for its 18th anniversary.
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Xiang Xiang
Collaborating with Xiang Xiang, we designed two mascot characters true to their branding and turned them into collectibles.
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Genki Sushi
Celebrating Genki Sushi's 6th birthday, FunClaw launched exclusive Genki Sushi Squad sling bag blind boxes. Compact and functional, these limited-edition bags won the hearts of Singaporeans young and old.
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LiHO
Experience fun and flavor with our LiHo Tea collaboration: enjoy bubble tea while trying to catch exclusive bubble tea plush toys—a refreshing blend of games and drinks.
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The Laughing Cow
An exciting collaboration with The Laughing Cow celebrates the Lunar New Year with exclusive festive cheese slice plush toys in costumes—bringing food, fun, luck, and wealth into your home.
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Pepper Lunch
A sizzling collaboration with Pepper Lunch launched limited-edition plushies that are fun to play, with detachable rice and meat patty from the pan mimicking their signature dishes.
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Skippy
Partnering with SKIPPY®️ for their 90th anniversary, we turned everyone's favorite spread into cute plushies inspired by iconic flavors: chunky, creamy, chocolate stripe, and grape stripe.
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Kidney SG
In a meaningful collaboration, we brought mascots Kiddi and Nini to life as plushies. The overwhelming turnout and long lines reflected the community's generosity, with every play funding dialysis treatments for underprivileged patients—creating smiles and a healthier community.
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New Moon
Usher in a Lunar New Year of prosperity through our prestigious collaboration with New Moon, unveiling exclusive Abalone plush toys as festive keepsakes.
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Inspired by What We Love
Playful plush concepts based on iconic favourites — reimagined the FunClaw way
*This is an independent concept showcase inspired by Singapore’s local food culture. It is not an official collaboration with any specific food brand unless otherwise stated.
Ji Xiang Kueh
Iconic Singapore Angkukueh reimagined as a cute, collectible plush bursting with nostalgic charm and cushion.
Concept Showcase
Chinatown Tan's TuTu
Nostalgic Singapore tutu kueh transformed into a soft plush, evoking warmth, heritage, and childhood memories
Concept Showcase
Ice Gem Biscuits
Tiny ice gem biscuits turned into a cute plush, colourful, sweet, and irresistibly fun to collect
Concept Showcase
Curry Puff
Golden curry puff plush, crispy outside, cute inside, bringing warm, flaky, fun Singapore snack vibes
Concept Showcase
Pandan Chiffon Cake
Fluffy pandan cake plush, soft, fragrant, and irresistibly cute, bringing nostalgic Singapore bakery vibes to life
Concept Showcase
Durian
Bold durian plush, spiky outside, soft inside, bringing fun, quirky, unmistakably Singaporean fruit charm to life
Concept Showcase
Ice Cream Wafer
Classic wafer ice cream plush, colourful, creamy, and cute, capturing nostalgic Singapore street snack joy
Concept Showcase
Process
From idea to activation, handled end to end
A simple, guided workflow to make plush development and campaign activation feel easy for your team.
Share your idea
Concept & plush design
Prototype development
Production
Machine activation
Content & campaign rollout
Why Clawvertising
Playable marketing creates stronger brand memory
More than impressions
People don’t just see your brand. They interact with it, chase it, and remember it.
Built for social sharing
Cute branded plush naturally drives photos, reels, UGC, and real-world conversations.
Collectible brand memory
A plush becomes a keepsake that extends your campaign long after the event ends.
Where the Fun Happens
Real Moments, Real Engagement
Let’s build your next campaign
Ready to turn attention into real-world engagement?
Ideal for brand launches, mall activations, product campaigns, mascot merchandising, and collectible experiences.