Concept Showcase
Ice Gem Biscuits Plush
Tiny nostalgic snack,
turned collectible
A colourful plush concept inspired by Singapore’s iconic ice gem biscuits — transforming the tiny nostalgic snack into a playful, cheerful, and highly collectible plush design.
Local Food Plush
A childhood snack,
reimagined as a playful plush
Ice Gem Biscuits 彩虹小饼干 / 花花饼干 / 冰宝饼干 are a nostalgic treat cherished by generations in Singapore. These small, crunchy biscuits topped with brightly coloured icing "gems" were once a staple in traditional provision shops, often scooped into brown paper bags and sold by weight. Though simple in form, they’re rich with memories of childhood, family gatherings, and old-school biscuit tins.
A key name behind their popularity is Khong Guan, a heritage biscuit brand founded in 1947. From humble beginnings in post-war Singapore, Khong Guan grew into one of Southeast Asia’s leading biscuit manufacturers. Today, Khong Guan’s Fancy Gem Biscuits continue to bring a taste of tradition to new generations
Campaign potential
Perfect for playful nostalgic campaigns
The Ice Gem Biscuits plush works well for colourful social campaigns, nostalgic snack storytelling, claw machine activations, collectible series launches, and youth-focused engagement campaigns.
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