Concept Showcase
Ice Cream Wafer Plush
A nostalgic street snack, made collectible
A playful plush concept inspired by Singapore’s iconic wafer ice cream — transforming colourful ice cream layers and crispy wafer textures into a soft nostalgic collectible.
Local Food Plush
A nostalgic street favourite,
reimagined as a plush
Ice Cream Wafer 威化饼冰淇淋 is a uniquely Singaporean street snack that blends the quirky with the nostalgic. Often sold from colourful pushcarts or vans by ice cream uncles, this treat features a thick block of traditional ice cream is sliced and served between two crispy wafers or pillowy "rainbow bread"
One of the most iconic figures in this traditionis Uncle Chieng, whose green ice cream van has been a familiar sight along Orchard Road for decades. Uncle Chieng has become somewhat of a street legend, known not just for his ice cream but also for his warmth and dedication. In a fast-changing city, it is a gentle reminder that sometimes, the simplest pleasures leave the sweetest memories.
Campaign potential
Perfect for nostalgic local campaigns
The Ice Cream Wafer plush works well for Singapore-themed campaigns, nostalgic snack storytelling, summer promotions, claw machine prizes, and limited-edition collectible launches.
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