Concept Showcase
Curry Puff Plush
A golden snack, made huggable
A warm and playful plush concept inspired by Singapore’s iconic curry puff — transforming its golden crust, crescent shape, and comforting snack appeal into a soft collectible design.
Local Food Plush
A beloved local snack,
reimagined as a plush
Curry Puff 咖喱角 is a pastry that reflects
Singapore's multicultural culinary heritage. It
has evolved during colonial times by blending
British Cornish pasties, Indian samosas, Malay
epok-epok, and Chinese fillings, it features a
thick curry - often chicken and potato -
enveloped in fried or baked pastry.
One of the most iconic names in curry puff
history is Old Chang Kee, which began as a
humble stall outside Rex Cinema in the 1950s,
elevating the humble snack to national fame.
Its iconic yellow kiosks became a familiar sight
across Singapore, turning the curry puff into a
go-to comfort food for all ages. Today, Old
Chang Kee is not just a snack brand—it’s a
symbol of local heritage.
Campaign potential
Perfect for local food campaigns
The Curry Puff plush works well for Singapore-themed campaigns, local food storytelling, snack brand activations, claw machine prizes, and limited-edition collectible drops.
Create your own plush concept
What could your product become as a plush?
From nostalgic food items to brand products and mascots, FunClaw can help turn recognisable ideas into plush experiences customers want to catch and share.